Modern Salon
MenuMENU
SearchSEARCH

Joico Joins Hometown Heroes Celebration

Joico joined country music star Laura Bryna at Los Angeles’ House of Blues for a concert honoring “hometown heroes,” inspired by Bryna’s song. The concert honored the five winners of Bryna’s contest recognizing individuals for helping others in their communities.The honorees received a Joico K-Pak gift bag and styling services from educator Adrianna de los Reyes. She also styled the hair of five members of the U.S. Air National Guard and provided Bryna with her onstage style using products from Joico’s Design Collection.

by Modern Salon
July 11, 2011
1 min to read


Joico joined country music star Laura Bryna at Los Angeles' House of Blues for a concert honoring "hometown heroes," inspired by Bryna's song.

The concert  honored the five winners of Bryna's contest recognizing individuals for helping others in their communities.
The honorees received a Joico K-Pak gift bag and styling services from educator Adrianna de los Reyes. She also styled the hair of five members of the U.S. Air National Guard and provided Bryna with her onstage style using products from Joico's Design Collection.

"All of the heroes received the special edition K-Pak handbags in their gift bags and everyone of them was carrying the bag to the concert," says de los Reyes. Visit joico.com


Country music star Laura Bryna and Joico
sponsored a concert to honor the hometown
heroes inspired by Bryna's song of the same name.

More In The Know

Ad Loading...
Ad Loading...
A man cuts a man's hair
In The Know|Articles|Aug 6, 2026

In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

Sponsored by BeautyWorld Dubai

A woman with long brown hair, a black sleeveless blouse, and a beaded headband.
In The Know|Articles|Jul 2, 2026

Mireya Villarreal Announces From Chair to Boss Live, a New Business Education Event for Beauty Professionals

Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.

Ad Loading...