JOICO introduces new K-Pak Intense Hydrator, a newly reformed express treatment, endorsed by JOICO Celebrity Colorist George Papanikolas, to combat dehydrated tresses, brittle ends, and dull color.

Working alongside this likes of Mila Kunis, the Kardashian clan, Lindsey Lohan and Gisele, Papanikolas uses K-Pak Intense Hydrator on his celeb clientele to replenish moisture and lipids in overly dry, damaged hair.

“This hydrating formula seals the cuticle, creating a polished surface, while the shea butter increases elasticity, which is something that dry hair does not have,” says Papanikolas. “Once a week, apply the product after shampooing hair in the shower, leaving it on for three to five minutes before rinsing it out”.

As well as providing protection from the damaging effects of the summer time, JOICO K-Pak Intense Hydrator also features Bio-Advanced Peptide Complex, a revolutionary new technological breakthrough which replicates the DNA of healthy human hair, rebuilding the protein structure and providing the ultimate repair for weakened and distressed tresses.

For more information, visit joico.com.