Modern Salon
MenuMENU
SearchSEARCH

Keratin Complex Hosts International Summit

Keratin Complex, professional smoothing treatments, hair color and styling products, welcomed guests from its global markets to Boca Raton in January for the 2015 International Summit.Keratin Complex’s goal: to go “Beyond the ...

Anne Moratto
Anne MorattoDirector of Brand Content Strategy, MODERN SALON and NAILS
Read Anne's Posts
March 3, 2015
Keratin Complex Hosts International Summit

Representatives from Italy and Spain receive their awards.

2 min to read


Keratin Complex, professional smoothing treatments, hair color and styling products, welcomed guests from its global markets to Boca Raton in January for the 2015 International Summit.
Keratin Complex’s goal: to go “Beyond the Bottle” with 360 degrees of support from their internal team, in order to help grow business in bookings, services, and revenues for both professionals who use, and distribute, Keratin Complex products.

“Our distributor network relationships are fundamental to Keratin Complex across our global markets," explained Mario Argenti, president of Keratin Complex. "We’ve worked diligently to create a truly supportive and collaborative atmosphere between our international and U.S. teams. We feel that it’s imperative to work as one cohesive unit, not multiple divisions, to grow not only our business but also that of our salon partners. The key to our mutual growth is having specific plans for advancement and a commitment to each other; this is why we take a 360-degree approach in our business and with our salons.”

Ad Loading...

Countries from the European Union (EU) were represented during the first weekend; and from Central and South America, Asia and the Middle East during the second weekend. Individuals were entertained with  events while being immersed in the Keratin Complex culture. The groups broke up into planning meetings, presentations, and discussions on how Keratin Complex’s team can better support their efforts through products, education and sales initiatives in their respective markets.

Keratin Complex also recognized specific distributors representing Italy, Spain and Trinidad on their outstanding work; these representatives received Awards of Distinction during the summit. The awards were given for excelling to increase brand recognition in their country and for exhibiting loyalty in partnership with Keratin Complex and their salons.


 www.keratincomplex.com

More In The Know

Ad Loading...
A man cuts a man's hair
In The Know|Articles|Aug 6, 2026

In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

Sponsored by BeautyWorld Dubai

Ad Loading...
A woman with long brown hair, a black sleeveless blouse, and a beaded headband.
In The Know|Articles|Jul 2, 2026

Mireya Villarreal Announces From Chair to Boss Live, a New Business Education Event for Beauty Professionals

Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.

Ad Loading...