R+Co, the professional haircare brand created by rule-bending stylists, was introduced to the UK during an official launch orchestrated by distributor Creative Culture Brands and its Managing Director Alastair J. Gourley.
Anne Moratto・Director of Brand Content Strategy, MODERN SALON and NAILS
R+Co, the professional haircare brand created by rule-bending stylists, continues to share its 'culture of hairdressing' with salon professionals around the world. Most recently, the brand was introduced to the UK during an official launch orchestrated by distributor Creative Culture Brands and its Managing Director Alastair J. Gourley.
R+Co hosted a launch event on August 22 at Sadler’s Wells in central London. Over 200 press, consumers and influencers attended. The event brought together many leading professionals from salons all over the UK.The entire line is available through an expanding premium professional salon network as well as high-end retail and apothecaries throughout the UK.
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R+Co's Co-Founder and Creative Director Howard McLaren held court as he created ‘characters’ for the evening's five models, crafting cuts utilizing his renowned razor cutting technique with complete articulation while narrating the evening with his inimitable humor.
"I am very excited to bring R+Co to the UK. Even though we are based in the United States, we are a global-thinking brand that works on the international level. Great hairdressing is about sharing ideas,” said McLaren.
R+Co is now available in 12 markets around the globe since its inception in 2014.
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