
The Work Behind the Win: Road to NAHA Series Brings Artist Inside the Creative Process
A live education series explores the ideas, collaboration, creative decisions and processes behind the winning work.
Untitled Document Your Staff Takes Customer Service to the Next Level “I have had the honor of working with an amazing staff my entire career; however, there is one team member who stands out in my memory as someone who always goes the extra mile to create an amazing guest experience. Her name
Your Staff Takes Customer Service to the Next Level
“I have had the honor of working with an amazing staff my entire career; however, there is one team member who stands out in my memory as someone who always goes the extra mile to create an amazing guest experience. Her name is Andrea, and she creates a memorable experience every visit, whether it is a first-time guest or they have been coming in for seven years. She extends this welcoming spirit to everyone visiting the spa as well as her coworkers every day.”
Pooka Johnston
Waipouli Beach Spa and Resort, Kapaa, Hawaii
“In working in the spa industry, an employee goes above and beyond when she knows her job skills well enough to step in and take the initiative on customer service without being told. Also, just going the extra mile to lend a helping hand when needed and feeling good enough about it to not complain, and just taking the time to care.”
Sandra Duquette
Facially Yours, Falmouth, Massachusetts
“We have several clients who are disabled and/or have cancer; one employee really goes beyond her job description. She will pick up and take home her client if the client cannot get a ride for their treatments.”
Lucia Kaestner
Aesthetic Associates, Charlottesville, Virginia
“I recently hired the ‘dream employee!’ Wendy arrived on time with a file of ideas for the business. Her input and insight has been so helpful. I am a hands-on owner; when I am doing spa services, it is hard for my mind to see all the possibilities of the studio: revamping our spa menu to add color, or new and upcoming spa shows we can attend. She has gone above and beyond for our growth.”
Melissa A. Emery
The MAE Company, Hartford, Ohio
“We had an out-of-town wedding party that was lost and called us frantic. Our operations manager drove 15 miles out of town to lead them to our salon, and we also moved everything on the book around to accommodate the appointments. We also had a massage therapist who once went with a nail tech to the hospital to give a terminal patient a massage and manicure. We believe in being daymakers so every day, we try to go above and beyond for our client family.”
Suzanne Kelley
Cottonwood Salon/Spa, Edmond, Oklahoma
“We have recently hired a part-time nail technician and immediately had a request for a bridal party on a date he does not work for our salon. He rearranged his other work schedule to accommodate this group because he knew how much income it would generate for the entire staff. Henry is already a part of the team and the staff really appreciates how he went out of his way.”
Tracie Pletcher
Dragonfly Therapeutic Massage and Day Spa, State College, Pennsylvania
“An esthetician who recently joined our spa, comes in early and stays late regardless of her schedule. She is always looking for ways to organize and clean areas, to improve the appearance and overall work environment. As an owner who is always busy, it has been so helpful to me. It is so appreciated that she takes initiative and cares about my spa.”
Johanna Baltes
Le Masque, Newtown, Pennsylvania
“Any employee that goes above expectations is going above and beyond. When they consider a client’s needs, wants and expectations, not to mention the extras—that makes it special for that individual.”
Barbara DeAngelis
Spa in the Valley, Hunt Valley, Maryland
“When the employees see and feel the salon or workplace as their own. This gives them the empowerment to go beyond the owners, the clients and their own expectations. Also, when the professional treats the clientele not only as the source of income, but with genuine care and respect.”
Heloisa Cariello
Aquarius Spa, Doral, Florida
“Our company’s motto is b.e., which stands for ‘beyond excellence.’ It is our daily goal to go beyond excellence in all of our dealings with clients and each other.”
Stacie Clark
Oculus Skin Care Centre, Atlanta, Georgia
“Being a competent caring esthetician means going above and beyond every day. Estheticians aid in the beautiful appearance of a customer’s skin. Many times that includes being a good listener and making them feel good about themselves inwardly as well.”
Paula Thurman
Lock Smiths Esthetics, Branson, Missouri

A live education series explores the ideas, collaboration, creative decisions and processes behind the winning work.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai

The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.

Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.

Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.

As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.

Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.

Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.

The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.

CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.