Luxury Brand Partners adds grooming industry veteran David Petersen to their team. He has joined the company as the general manager of men’s grooming line V76 by Vaughn. Petersen will be working alongside Reuben Carranza, who was recently named president of V76 by Vaughn.

Petersen, a licensed cosmetologist, is the co-founder of Rudy’s Barbershop, which opened its first location in Seattle’s Capitol Hill neighborhood in 1992 and now has nearly 20 locations in Seattle, Portland, Los Angeles and New York City.

 “V76 is a great brand that’s become a necessity in salons that service an increasingly more sophisticated male clientele,” says Petersen, who is based in Luxury Brand Partners’ Miami headquarters “I hope that my 25 years of experience will help take V76 to the next level in barbering and men’s grooming.”