
At House of Wella New York Event, Wella Names the TrendVision North American Winners
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Shawn Tavakoli, CEO of Beauty Collection, a prestige beauty retailer with several storefront locations in Southern California and an online store at www.beautycollection.com, is the Beauty Bus Foundation 2015 Lifetime Achievment Awardee. Beauty ...

SHAWN TAVAKOLI
Shawn Tavakoli, CEO of Beauty Collection, a prestige beauty retailer with several storefront locations in Southern California and an online store at www.beautycollection.com, is theBeauty Bus Foundation 2015 Lifetime Achievment Awardee. Beauty Bus Foundation delivers dignity, hope and respite to chronically or terminally ill men, women and children and their caregivers through beauty and grooming services and pampering products.
Tavakoli had an early start in the beauty industry. His parents built and managed a successful store in Los Angeles where he worked through high school and college. After five years of working as a CPA, Tavakoli returned to the business and in 1997 opened his first store in Calabasas, California. The first online store was launched in 2005, making Beauty Collection’s unique selection of brands available to customer’s nation and worldwide. In an effort to improve on its success, a newly designed Beauty Collection website was launched in 2008. Tavakoli attributes Beauty Collection’s success to its focus on customer service and product selection that’s created a large number of loyal fans.
Tavakoli will be honored at the Beauty Bus Foundation's annual family-friendly fundraiser, The Beauty Drive:
Sunday, June 14th
2:00pm - 5:30pm
Skirball Cultural Center in Los Angeles, CA
Complimentary Beauty Services
Fabulous Food Stations
Kid's Corner
Wine Tasting and Game
Amazing Silent Auction
Men's Lounge
For more information on sponsorships, auction item donations and tickets, please visit http://bit.ly/1ahGKav

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

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This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
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The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.