
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
To optimize time and resources, salons may want to consider using smart chatbots, easy-to-use software that conducts conversations with clients through text messages. This technology has become increasingly affordable and provides enhanced flexibility for salons.

The benefits of chatbots are numerous, from helping grow your business to increasing the customer experience for your clients.

While COVID-19 forced many salon closures, states are beginning to reopen and salons are preparing to welcome back clients, safely and effectively. Knowing that reopening protocol will include time-consuming sanitation preparation, tools that that can improve efficiency and stress, moving forward, will be welcome.
To optimize time and resources, salons may want to consider using smart chatbots, easy-to-use software that conducts conversations with clients through text messages. This technology has become increasingly affordable and provides enhanced flexibility for salons. The use of smart chatbots to create time-saving processes around scheduling appointments can improve efficiency, customer service and stress, moving forward. The benefits of these chatbots are numerous, from helping grow your business to increasing the customer experience for your clients.
Get time back to focus on your business
For Square sellers, 57% of appointments are booked outside business hours. With round the clock scheduling, chatbots give salons the time they need to focus on growing their business without being tied to their phone. These chatbots can respond directly to customers so you won’t need to worry about constantly managing inquiries, since customers no longer need to reach out to you directly for scheduling.
Many of these chatbots can also sync right to your calendar in real time so you never miss a booking. It’s like having your own personal assistant that can communicate with clients instantly and efficiently, without ever missing a beat.
Reduce no-shows and retain customers
It can be incredibly frustrating when clients don’t show up for their appointments. Not only does it cost your salon money, but can potentially affect other clients who wanted to be seen but were unable to get a booking. To solve this, chatbots can remind your customers of their appointments. You can set reminder schedules, for example, reminding clients right when they book and then sending an automatic message 24 hours before their scheduled appointment.
This feature helps reduce no-shows to ensure appointments stay on the books to maximize business operations. On top of this, chatbots can also assist in filling empty client slots to prevent cancellations. Once a slot opens up, your calendar can be notified and then your salon can work to book an existing client or maybe a new client for their first appointment!
Boosting customer experience
Customers want to receive quick and efficient communication around their latest visits, and also want to feel like their salon is there every step of the way. Top of the line chatbots can confirm, cancel, or schedule appointments without the need for any additional communication. Receiving quick responses regarding their upcoming appointment can make clients feel valued and ensure they become a repeat customer by minimizing their wait time to hear back.
Since chatbots are available around the clock, when you’re at home, the software can effectively streamline customer communications. Chatbots also provide a consistently friendly voice, with the ability to customize messages so customers feel appreciated.
Avoid manual work and mistakes
Manually keeping a calendar of appointments and bookings is bound to lead to mistakes. Your employees might book two clients for the same time, or simply forget to write down a booking amid the shuffle of the busy day. Any of these mistakes can lead to frustrated clients who might not be able to be seen, and could ultimately decide to take their business elsewhere.
On the other hand, chatbots make it easy to schedule appointments in the background so that you and your staff won’t even remember that it’s happening. Your calendar will be reflected with all your appointments so you can take more time to focus on what’s important: running your business.
Whether its customers that need to confirm, cancel, or change their appointment, this smart technology will be there to support you and your clients every step of the way. Chatbots not only make a lasting impression on your customers from their simple and easy communication, but give you peace of mind knowing your customers are being taken care of and acknowledged during any time of the day.
For more how-to’s on how to start, run, and grow your business, check out Square’s Business Resource Center here.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.

Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.

Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.

As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.

Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.

Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.

The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.

CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.

Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.

The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.

The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.

Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.

SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.