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SEARCHTHE EVENT: The Joico Global Conference, held June 2, 2015 at the Sheraton Hotel in Universal City, CA. It brought together Joico sales, marketing and education teams from around the world to learn about new Joico initiatives and to meet new ...
Angela Polsinelli, Director of Education: "Our R&D has been working tirelessly to create color that will change the way colorists do their service."
THE EVENT: TheJoico Global Conference, held June 2, 2015 at the Sheraton Hotel in Universal City, CA. It brought together Joico sales, marketing and education teams from around the world to learn about new Joico initiatives and to meet new Joico team members.
THE DETAILS:Sara Jones, General Manager at Joico, revealed a new tag line that plays on the Joico name and was influenced by research recently conducted. The results revealed that the majority of respondents, consumers and hairdressers, alike, wanted a product to make hair healthy. It also said the most appealing looks were consumer and commercial-friendly styles. “And the personality they found most appealing was someone who was fun, joyful and exuberant,” said Jones. “So we bring that together in our new tag line, ‘Joico: The Joi of Healthy Hair.’” It also influenced a new image campaign that features smiling models, with flowing, healthy hair.
LUMISHINE: Big news was also the launch of Lumishine Repair+ Hair Color System, a reduced ammonia system featuring ArgiPlex Technology, and available in 75 permanent and demi-permanent shades. “These are pre-balanced, intermixable shades,” said Sue Pemberton, Artistic Director for Color. ”It is truly a color line for all colorists.” It will launch in September 2015.
NEW JOICO: Several announcements out of the PR Department were made by Valerie Robinett, Sr. Director Digital Marketing & Communications, and they included:
New videos to launch new Lumishine that will reveal different looks and will be accompanied by step-by-step technicals.
Mobile Education 24/7—Product videos with Denis De Souza, Joico Celebrity Colorist and Spokesperson.
JoiColor System Mobile App—It will have features that will help colorists formulate, convert, view a gallery and color match.
Social Influencer Campaign—Several social superstars who also happen to be hairdressers will be spreading the joi of Joico.
NEW INT’L ARTISTIC DIRECTOR:Angela Polsinelli, Sr. Director of Global New Products & Education, shared the stage with new International Artistic Director, Jeremy Davies Barbala. “What I loved about Jeremy is when we first talked, everything was about the team,” said Polsinelli.”He loves hairdressing and he is all about the work and about building the team.”
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
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As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
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Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
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SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
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Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
