MENU
SEARCHThe ubiquitous 'before' and 'after' has become a social media standard. Unite haircare took this theme and expanded it, asking stylists to take one model and do two very different looks on the same head, incorporating different ...
OF THE FOUR FINALISTS, IT WAS THE BLONDE MODEL (TOP RIGHT) THAT TOOK THE PRIZE IN THE #UNITEALTEREGO CHALLENGE. AN ASSORTMENT OF UNITE PRODUCTS WILL GO TO VELVET MONKEY SALON IN OKLAHOMA CITY, OK.
The ubiquitous 'before' and 'after' has become a social media standard. Unite haircare took this theme and expanded it, asking stylists to take one model and do two very different looks on the same head, incorporating different techniques and products, and tagging the final result with #UNITEAlterEgo. Among the many entries, four finalists were selected until the winner was announced today. Stylist @britty_bird working out of @velvetmonkeysalons in Oklahoma City, Okla., won the popular vote.
For the tousled and textured look on the left, Unite Texturiza Dry Finishing Spray was used and the sleek style on the right was achieved with Unite Smooth and Shine Cream.
Congrats to the finalists and a special shout-out to @britty_bird.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
