WATCH: Video Submissions of Four Lash Artists, Finalists Vying for NovaLash Title
2016 marks the 6th year that NovaLash will present LASHoff, the eyelash industry's first annual contest for eyelash stylists. NovaLash LASHoff Artist of the Year is a highly coveted honor to the most talented stylists, helping to ...
Anne Moratto・Director of Brand Content Strategy, MODERN SALON and NAILS
2016 marks the 6th year that NovaLash will present LASHoff, theeyelash industry's first annual contest for eyelash stylists. NovaLash LASHoff Artist of the Year is a highly coveted honor to the most talented stylists, helping to develop their business and elevating awareness for both stylists and the public on proper application techniques and the proper appearance of a beautifully applied set of NovaLash eyelash extensions. The title "NovaLash LASHoff Artist of the Year" will also prequalify the winner to compete in Lash Wars hosted by the National Eyelash Education and Safety Association (NEESA).
Below are the four finalists for the NovaLash Lash Artist of the Year. Winners will be announced at a ceremony in Houston, TX in February.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.