
At House of Wella New York Event, Wella Names the TrendVision North American Winners
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Zenagen hair care, with headquarters in Nashville, TN, has been expanding globally with the addition of several international and domestic distributors. Zenagen recently signed on with VNC Sales for the brands US distributor rep group. VNC ...

Stefan Baskin, Zenagen VP Sales ; Jared Reynolds, Zenagen President ; Michael Brown, Zenagen Sales Manager ; Blake Baskin, Zenagen Sales Manager
Zenagenhair care, with headquarters in Nashville, TN, has been expanding globally with the addition of several international and domestic distributors. Zenagen recently signed on with VNC Sales for the brands US distributor rep group. VNC has been busy bringing the brand several distribution partnerships including a successful launch with Eugene Beauty Supply Show, Four Star Beauty Supply, Unique Beauty Supply, and others.
“We launched with Gene Juarez, and thank Scott Missad and everyone at the company for the opportunity," said Zenagen VP of Sales, Stefan Baskin. "The response from Gene Juarez customers and hair artists has been phenomenal. With salon partners like Gene Juarez and US distributor partnerships with full service distributors like Four Star Beauty Supply, we are really excited about the future with our distributors and VNC Sales. Charlie Coleman and everyone at VNC have really shown us great attention and effort in expanding Zenagen distribution.”
“This brand and the people behind it are the real deal," said Charlie Coleman of VNC Sales. "We have really gotten to see the difference the products and people at Zenagen do for the professional beauty world, and we see a very strong future with Zenagen.”
Zenagen has been exhibiting at America’s Beauty Show, Chicago and Cosmoprof Bologna, developinging an education division and has expanded into Russia and several CIS countries with the partnership with global beauty distribution giant, Academie of Scientific Beautie, as well as National Hairdresser Services in Ontario Canada.
Zenagen will be showcasing the brand at several upcoming hair care exhibitions including International SalonSpa Business Network, Premiere Orlando, and Cosmoprof North America.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.