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In The Know|News|Oct 7, 2015

Joico: The Science Behind Beauty

Who We AreWith the mantra, “All for the love of beauty,” Joico has been pioneering revolutionary hair science and artfully blending it with innovation in haircare since 1975. All Joico haircare, styling, color and texture products ...

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In The Know|News|Oct 6, 2015

Cuccio 7-Second Reactive Top Coat

You read that right. According to Cuccio Nail Solutions, its new reactive top coat's rapid-dry formula sets in just seven seconds. It reacts to any polish and dries with a high-gloss finish and long-lasting durability. The formula contains ...

In The Know|News|Oct 5, 2015

Pureology Smooth Perfection

Smooth Perfection from Pureology aims to achieve frizz-free blowouts on all types of color-treated hair, while protecting tresses from heat damage. Thermal Anti-Fade Complex provides heat protection for up to 450 degrees. It contains ...

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In The Know|News|Oct 5, 2015

Farouk: American-Made Beauty

Who We AreHouston-based Farouk Systems, Inc., manufactures high-quality, professional haircare products with major brands including CHI and BioSilk. The company was founded in 1986 by Farouk Shami, a hairdresser, with the mission to provide the ...

In The Know|News|Oct 5, 2015

Aveda: Eco-Friendly Color

Who We Are: Founded in 1978 in Minneapolis, Minnesota, Aveda creates high-performance, plant-based products for beauty professionals and consumers. Aveda innovates by combining the principles of modern science and Ayurveda, the ancient healing ...

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