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SEARCHWho We AreWith the mantra, “All for the love of beauty,” Joico has been pioneering revolutionary hair science and artfully blending it with innovation in haircare since 1975. All Joico haircare, styling, color and texture products ...
Who We Are
With the mantra, “All for the love of beauty,” Joico has been pioneering revolutionary hair science and artfully blending it with innovation in haircare since 1975. All Joico haircare, styling, color and texture products fuse the latest breakthroughs in haircare science with inspiration from art and fashion to offer exceptional quality, unparalleled performance and lasting beauty.
First Person
Vero K-PAK Color International Artistic Director Sue Pemberton reviews buzz-worthy products and salon support.
Vero K-PAK Color International Artistic Director Sue Pemberton
LumiShine Launch
We’re very proud of our recently launched LumiShine Repair+ Haircolor. As the original healthy hair company, Joico is known for developing scientifi -cally advanced products, and LumiShine is no exception. LumiShine replenishes arginine, an essential amino acid that gets stripped from hair during a color process, which causes hair to become dry, brittle and possibly break. By fully replenishing arginine, LumiShine can strengthen hair to bring back its healthy shine. The technology that’s used in LumiShine also gives us long-lasting color results with 100-percent gray coverage. With a pre-blended permanent cream and demipermanent liquid system of more than 70 shades, LumiShine provides colorists the easiest possible color solution for every salon service and hair type imaginable.
Salon Support
The most valuable resource for any colorist is education, and we make sure anyone using our brands gets the education they need. Whether it’s in-salon classes, group education or online at joico.com, we have everything from the basics to trend collections. We are also very excited about our new JoiColor System Mobile App, which does every-thing from formulation to color matching and conversions. It’s a great resource for product knowledge, before-and-after shots, step-by-step techniques and how-to videos.
Company Commitment
Our company mission is to share the Joi of Healthy Hair and Color with as many salon professionals and clients in as many places as possible all over the world. Our products are created to help hair return to its strongest, shiniest, healthiest state; that belief runs through everything we do and create. We remain very much commit-ted to the salon industry and are always thinking of how to create products that help stylists build their business.
Buzzworthy Blondes
A rising star in our line-up is DuoLight, 1-Step Tonal Crème Lightener. There are two versions, caramel and butterscotch, and both are fast, conditioning and give the most gorgeous soft-blonde results—perfect for those coveted balayage and sombre looks.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
