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In The Know|News|Jul 11, 2011

Extreme Redken

Looking to explore your Redken options? Try out their Extreme Hair Care collection! Read this product review of Redken's Extreme Shampoo, Conditioner and Anti-Snap Leave-in Conditioner.

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In The Know|News|Jul 11, 2011

Food For Your Head—Good For The Earth

Founded by hair stylist, Mordechai Alvow, Yarok combines nourishing ingredients with as little impact on the planet as possible. Yarok also donates 3 percent of its annual profits to the Pachamama Alliance (www.pachamama.org) which supports the indigenous people of Ecuador and Peru to protect over 10 million acres of rainforest. I tried out three products from this brand—read this blog to learn more about them.

In The Know|News|Jul 11, 2011

Customize Your Top Coat

It's the finishing touch for every manicure—the top coat! To help seal in your client's perfectly manicured look, opt for one of these top coats from SpaRitual. They are all 100 percent Vegan friendly, free of DBP, formaldehyde and tolune free!

In The Know|News|Jul 11, 2011

Revitalize Your Nails With Avocado

OPI introduces its new Revitalizing Hand & Body Scrub, which features Advanced Avocado Lipid Complex, natural botanicals and moisturizers that hydrate and nourish skin, leaving it smoother, softer and more youthful looking. Read more about the benefits of avocado in this product.

In The Know|News|Jul 11, 2011

Spreading the Love

Last year, Matrix created a unique opportunity for six recent beauty school graduates with the Spread the Love campaign. Two hundred beauty school students and recent graduates applied. The final six would travel in pairs throughout the United States meeting salon professionals and finding out what we as hairdressers do. Read McIvor's blog and his stance on Matrix's "Spreading the Love."

In The Know|News|Jul 11, 2011

Farouk Systems Launches Into Space

Farouk Systems will be part of the historic final launch of NASA’s space shuttle program scheduled for July 8, 2011. Shuttle Atlantis will be the 135th and final launch of the 30-year space shuttle program.

by Staff
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In The Know|News|Jul 11, 2011

Five Top Looks from the MTV Movie Awards!

Sunday’s annual MTV Movie Awards brought out the stars in film and music for a fun, relaxed night of red carpet photo-ops and presentations. We loved the looks of several stars, including repeat style star Emma Stone who was showing off a soft red hair color (we prefer it over her natural blonde, do you agree?).

by Kelly Cison
In The Know|News|Jul 11, 2011

PBA Lobby Day in Washington D.C.

The Professional Beauty Association (PBA) recently held its annual Lobbying Day on May 25, 2011 in Washington D.C. Comprised of industry volunteers from all sections of PBA's membership, attendees converged on "the Hill" to meet with members of Congress and their legislative teams to promote the Small Business Tax Equalization and Compliance Act.

In The Know|News|Jul 11, 2011

Beauty Bash Benefits Susan G. Komen For the Cure

Emmediciotto Italy, was the presenting sponsor of this year’s Beauty Bash with the support of the National Latino Cosmetology Association. The Beauty Bash “Unity Now is a Tomorrow for Everyone” event, benefitting Susan G. Komen for the Cure, took place Saturday, May 14 in Miami Beach.

by Erin Edwards
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