KPSS President and CEO Mario Argenti, who oversees North American operations for Goldwell and KMS recently told MODERN about their brands’ latest marketing tool to help stylists and colorists succeed in spite of the economy.
A special “Don’t Gamble on the Recession” deck of playing cards features salon-specific suits of Etiquette, Service, Atmosphere, Staff, Financial and Marketing, with tips in each category. But the best hand of all comes from 40 individual “idea” cards that showcase practical, proven business-builders from salon owners in the Goldwell and KMS networks.
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A big box filled with Sketchers Shape-ups arrived at Smashbox Studios during our most recent photo session. It was pandemonium as we all grabbed and fought over our faves. Salon owner Rose Renda grabbed the “Sleek Fit” style while model Amy laced up “Action Packed.”
Cheryl and Jim Markham, 2009 City of Hope Spirit of Life Honorees, invited celebrity stylist Kim Vo to become involved with City of Hope’s Positive Image Center, where patients learn to minimize the cosmetic side effects of medical treatments with cost-free services and programs.
Stylist's Pick: Pureology’s PureVolume Thickening Mist
Bioelements’ CreateFirm Skin Tightening Serum
The Head Organics line of natural hair care products has been manufactured with certified organic extracts since the company’s inception 40 years ago. The company launched its first pH balanced and FD&C color free shampoos and conditioners in 1969 followed by leave-in treatments and styling aids. Head Organics products are formulated with essential fatty acids, essential oils and natural gluten-free vegetable proteins in a gentle coconut and sugar base.
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Rusk has introduced the Wellness collection to its Sensories line of hair care products. Created from oils sourced from around the world and ingredients that include panthenol, hydrolyzed silk and mango butter, Wellness includes shampoo, conditioner, rich creme treatment and repair drops in three hair care systems. Bedew hydrates and soothes extremely dry hair; Reflect enhances shine, silkiness and overall condition; and Heal restores, strengthens and repairs damaged hair. Visit rusk1.com.
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OPI is adding to Halloween festivities with its Tattoo Ta-Boo mini pack of four nail lacquers in creatively creepy colors. Glow-ink the Dark is a glowing purple, I Love Mummy is a stark white and Witch Arm? and Tattoo You Want Candy? are traditional Halloween black and orange respectively. Free Halloween rub-on tattoos are part of the fun. Visit opi.com
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New from Andis
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Botanicals Fight Thinning Hair
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Inner Light from Goldwell
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Paris’ Madeleine Cofano Salon
by Jan Hillenmeyer
CHI USA Grand Opening
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PBA Symposium 2009
Give your clients a cool way to watch the weather and you can retail products at the same time.
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Back to Blow Dry School
Tressa celebrates its 40th anniversary
