Pravana's new Intense Therapy Lightweight Healing Regimen is a three-piece hair care collection inspired by the Intense Therapy Leave-In Treatment. Clinically proven to reduce breakage by up to 98%, the Intense Therapy Regimen’s lightweight formula is ideal for a broad spectrum of hair types that have breakage, a result of over washing, frequent heat styling, towel-drying, and more.

For clients with overly dry, damaged ends, or who frequently book lightening and color services but don’t care for their hair at home, the Intense Therapy Regimen offers an Intense Therapy Treatment as an ideal add-on or retail item.

The Intense Therapy Regimen contains malachite, Egyptian Blue Lotus, and Keratin Amino Acids; providing antioxidants, vitamins, minerals, and amino acids. These ingredients help mitigate free radicals and replenish lost proteins in the hair to help aid in healing and more. The low pH balance in these formulas allows the cuticle to be lowered and helps retain much-needed moisture. Lightweight formulas mean hair won’t feel heavy or flat following the treatment.

The collection comes complete with:

• Cleanse – A lightweight healing shampoo that thoroughly cleanses and removes buildup and impurities while replenishing the hair.

• Nourish – A lightweight healing conditioner to replenish much-needed hydration for most hair types. Restores hair to a smooth, shiny, manageable state without added weight while reducing breakage by up to 98%.

• Treat – An intense healing masque with extra nourishment to reduce breakage by up to 98%. This densely nutritive masque improves manageability, smoothness, strength, shine and softness of hair.

To use: Wet hair and lather Intense Therapy Lightweight Healing Shampoo into hair. Rinse thoroughly and repeat if necessary. Follow with Intense Therapy Lightweight Healing Conditioner. Use Intense Therapy Lightweight Healing Masque once a week following the shampoo and leave on for five minutes, or overnight for additional healing benefits, then rinse.