
Moroccanoil Introduces Overnight Leave-in Mask: The Ultimate Treatment for Deep Hydration and Lasting Smoothness
Moroccanoil's new hair mask features innovative vegan snail mucin to help seal in moisture and smooth hair overnight.
New Wella Color Motion+ is a color protection and care line that maintains the brilliant results of Wella Koleston Perfect Me+ hair color.





Wella Koleston Perfect Me+is a permanent color range offering 100% gray coverage, simplicity of application and reliable color results.
New Wella Color Motion+ is a care regimen that provides up to 8 weeks of color protection.
Together, your rich naturals, vibrant reds, deep browns and showstopping blondes will stay beautiful, longer.
Color Motion+ from Wella unites the best of Wella hair care technologies and improves the quality of colored hair in three areas—color protection, shine and hair strength.
The Color Motion+ formulas feature Free Radicals Protection Technology which encapsulates metals, reducing the formation of free radicals responsible for color fading.
This complete color care range features both in-salon products and treatments and at-home care products. Having a pre-color service (in the Scalp Protect and Pre-Color Treatment) means longer-lasting color results.
COLOR MOTION+ lineup
Scalp Protecting Lotion
Helps to protect from potential discomfort. Easy and quick to use before color application. Does not impact the color development
Pre-Color Treatment
Structural Surface Enhancer. Improves hair surface. Increases smoothness and shine.
Color Protection Shampoo
30 Second Express Post-Color Treatment
Structure Mask (Post-Color Treatment)
With WellaPlex bonding agent. Intensive multi-benefit treatment. Strengthened hair structure, lasting manageability & shine.

Moroccanoil's new hair mask features innovative vegan snail mucin to help seal in moisture and smooth hair overnight.

The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.

Perk Up Guava Granita Dry Shampoo is a juicy new launch from amika that puts a tropical twist on their bestselling dry shampoo with notes of guava, banana and vanilla inspired by sunshine, smoothies, and vacation energy in a bottle.

Japanese beauty brand YA-MAN Ltd., introduces new tech-forward beauty devices for home use such as the YA-MAN Spa Styler Blow Dry + Scalp Massage.

Formulated for both men and women, the key ingredient in the new Tea Tree Trio Hair Collection by Scruples Haircare is Tea Tree Oil, a natural cleanser that fights off daily chemical buildup and dead skin.

Olivia Garden's CurlyHair collection includes three brushes for of varying curl types: wavy, curly, and coily.

Mia Beauty's new Delta Curling Iron has a unique triangular shaped barrel for creating voluminous, triangular, whimsical, sexy curls.

R+Co’s new CANDY STRIPE Protect + Prep Detangling Spray is a leave-in product that detangles and nourishes hair with protective ingredients such as Pink Berry, Cocoa + Matcha Extracts, and Sugar Glycols.

Pure Brazilian Hair Care is reintroducing their innovative smoothing product line of five products that increases shine, strengthens the cuticle, eliminates frizz, and improves hair health by protecting the cuticle.

R+Co CHAINMAIL Thermal Protection Styling Spray provides 450°F protection for use with hot tools, with flexible hold and a voluminous, smooth finish.

Crafted with upcycled seaweed, KMS’s new CONSCIOUSSTYLE Beach Style Crème delivers weightless hydration and hold for a windswept, beachy look.

Moroccanoil’s new Frizz Control Shampoo and Conditioner is the newest addition to the brand’s Frizz Control Collection, restoring manageability and shine to frizz-prone hair.

GAMA introduces its new IQ3 dryer, offering 'Smart Performance,' energy efficiency, and optimal hair health.

Follicle Filler is a two-step rebuilding and restoring professional treatment for chemically damaged, brittle, and weak hair.

René Furterer's new Head Spa Purifying Scrub Detox is its newest addition, joining a new and improved Head Spa Complexe 5 Stimulating Plant Concentrate and Head Spa Astera Soothing Concentrate.

R+Co's new HOT SPELL straightening blowout balm fights frizz while GRASP is a shaping balm perfect for slicked back looks with a pliable, airbrushed finish.

CHI is expanding its Royal Treatment Professional Range, adding four new lines, using the same natural bond builders, moisture, and fatty acids to maintain manageability, softness, strength, and shine.