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The new Kenra Platinum Whipped Taffy encapsulates pockets of air to create a lightweight, fluffy, texture that allows for an easy application free of stickiness. It provides flexible working time, while still delivering an ultra-matte firm hold.
CHI Chromashine Conditioning Intense Demi-Permanent Bright Pastel/Bold Colors combine CHI Ceramic with dyes, plus silk and aloe to ensure predictable and bright pastel colors for maximum deposit and long-lasting color shine.
Colortrak’s Boho Wild Collection features vibrant colors, exotic touches of gold and an eye-catching gypsy style.
This compact dryer by Bio Ionic holds the same amount of power as a full-sized dryer at 1800W. This tiny but mighty tool has the signature nano iconic material complex found in all Bio Ionic tools. The best part? It's out now!
GKhair's Juvexin Lightening Cream quickly and efficiently lifts up to 7 levels.
Pravana introduces a new product to address the scalp pain that some clients experience after color services, especially those with dry scalp or sensitive skin.
MIZANI introduces a fresh look to the original Thermasmooth system designed to repair, protect and smooth the hair. The brand introduces two new editions: Sleek Guard Smoothing Cream and Style & Style Again.
Incredible Holding Spray (IHS) locks in the toughest hair styles. IHS goes on incredibly light, holds extra firm and will easily disappear at the stroke of a brush.
Flexible Holding Spray, FHS, by Dennis Bernard is a workable styling spray that will allow you to apply and brush without pulling on your client's scalp as you seal the cuticle and shape the hair.
Kenra's Grip Collection brings you the next level of texture: a range of airy, lightweight styling and finishing products that provide definition and all over volume.
cleanLASH by NovaLash is a 3-in-1 makeup remover, cleanser and conditioner. It is designed to not only remove dirt, pollutants, and any make-up your clients wear, but will also prolong the life and radiance of their extensions by conditioning and restoring moisture.
Keracolor introduces Color + Clenditioner, a new non-lathering conditioning cleanser which deposits color pigments to vividly colored or pre-lightened hair, taking the “cowash” into vibrant new territory in the hair color market.
The Detailing Brush by Colortrak helps to achieve precise painting trends like undercuts, glitter roots, sharp lines, as well as more traditional painting such as balayage and blending.
Consisting of a series of quick process, full coverage shades, Kenra Color's Studio Stylist Express lifts and covers up to 100% of grays in 10 minutes or less; for color that lasts for up to 20 shampoos.
Bio Ionic's GoldPro Speed Dryer is infused with 24K Gold ceramic mineral complex. This insures constant, even heat distribution throughout the dryer, while the ceramic mineral complex infuses moisture deep into the hair giving it a healthy, superior shine.
Sexy Hair's Glow Getter offers an iridescent splash of color to enhance to look of hair at the root, undercut or where hair could use a bit more shine to create a fun, shimmery look.
Scents Include Lavender and Mint, Bartlett Pear and Coconut, Spun Sugar and Licorice Blossom.
