Keracolor introduces Color + Clenditioner, a new non-lathering conditioning cleanser which deposits color pigments to vividly colored or pre-lightened hair, taking the “cowash” into vibrant new territory in the hair color market.

The six shades, from blue to pink to silver, are formulated with the same pigments as direct dye hair color, allowing “wash and go” color enhancement, color maintenance in between salon visits and customizable, buildable vibrant hair color without damaging bleach processes or high commitment.

Color + Clenditioner is an alternative to color-depositing shampoos, which tend to dry out already-stressed colored hair. Combined with the power of Keracolor’s beloved Clenditioner conditioning cleanser, Color + maintains existing vivid hues, enlivens and hydrates dull hair with on-trend vibrant shades and allows users to play with color without the commitment. It also delivers “buildable" color: the more frequent the use, the more vivid hair color becomes. Color + Clenditioner launches in six shades: Blue, Hot Pink, Light Pink, Purple, Silver Blue and Silver.

“Color + Clenditioner was developed to strengthen the integrity of hair and maximize the longevity and radiance of hair color with intense conditioning,” says Brett Simmons, Keracolor Vice President of Sales. “Color devotees will love the benefits of protection and preservation, while those new to the vivid color trend can now play without the commitment and damage of typical vibrant processes.”

Color + Clenditioner will be available to salon professionals through CosmoProf Beauty; the line will be available to consumers at LoxaBeauty.com. For more information, contact Keracolor Brand Coordinator Tarah Edberg at 651-681-7769 or tarah@keracolorhair.com.