
White Waves: Cool, Platinum Blonde
These cool tones are brought to you by the talents of Monika Quatrano who shares her simple formulas.

These cool tones are brought to you by the talents of Monika Quatrano who shares her simple formulas.

Jackie Priore (@countjackula_hair) of Public Salon and Shoppe, Arlington Heights, IL., says this first time client was looking for something lighter and brighter. Here Priore shares the details for this correction:

Amy McManus (@Camouflageandbalayage), owner of Trinity Salon in Fitchburg Mass. says "My guest contacted me after seeing my work on Instagram. She drove an hour to see me because she loved my blondes on my page." This client was previously highlighted, but she never felt light enough. "She wanted a lot of bright icy pieces and loved a lot of contrast. After out consultation, we decided to keep her natural base color and build off of that for the blend." Here's the how to.

Damien Carney, editorial stylist, educator and creative director for Schwarzkopf Professional North America, talks styling and the opportunity it presents for earning more money and giving clients more options.

Schwarzkopf has launched two more of its "The Most Interesting Barber in the World" parody videos featuring barber Matty Conrad to coincide with the launch of its Osis+ Mighty Matte and Osis+ Play Tough products.

Sarai Speer (@saraihairwizard) of ReHab Hair, Kansas City, MO, says this makeover took 3 hours and she charged $250. In this feature she shares the details.

From banded and greenish to silvery 'queenish.'

Marianne Lohr (@mannie_mak) of Bethlehem, PA., has been "coloring my client a deep cherry red with balayaged vibrant red pieces throughout for awhile. At her last appointment she wanted to lean more towards the violet side!" Here she shares how she achieved a vibrant violet.

Molly Romano (@belladonnabymollymomano) of Public Salon, Arlington, Heights, IL, says her new client came to her after a not so great experience at a different salon. "She then tried getting it fixed at yet ANOTHER salon and finally came in to me with two completely different styles of hair coloring on one head." Here Romano shows how she corrected this color.

Next to Millennials, the Baby Boomers (50+) are the nation's largest living generation. With more and more graying clients sitting in our chairs, it has become a professional responsibility for many stylists to learn how to cater to this market. Need some hairstyling ideas for this age group? We have a ton of them here!

A beautiful dusty rose makeover.

Schwarzkopf Professional revamps the entire Igora Royal Highlifts range to include Fibre Bond Technoloy, plus adds two new cool shades for achieving silvery blonde hues.

Henkel Beauty Care Hair Professional North America (“Henkel”) announced it will open a new facility in the Los Angeles area.

Jennifer Wills (@hair_byjenwills) of Salon 77 West, Pleasanton CA, is a color specialist "And love my cool tones!" Here she shares the how-to for a beautiful blonde correction.

Amber Mahaffey (@coloroutsidethelineshs), Surfside Beach, SC, shares the details for this gorgeous makeover, going from faded and blah to hot red melt.

As color trends get bolder, the need to protect against damage and breakage becomes greater. Enter Fibreplex Bond Enforcing System from Schwarzkopf Professional. The three-step system strengthenes the hair and is suitable for salon applications and at-home care.

Four leaders in hair design who are also winning the social media game will gather together this weekend to stage a revolution--a Color Revolution, sponsored by Schwarzkopf Professional US. The site of this explosion of creativity and color will be the Kut Haus Salon in Claremont, CA, on November 6 and 7.