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Career|Articles|Oct 2, 2015

The 6th Annual NovaLash LASHoff Contest

LASHoff, the eyelash industry's first annual contest for eyelash stylists, opens to submissions November 1st. 2016 marks the 6th year that NovaLash will award this highly coveted honor to the most talented stylists, helping to develop their ...

In The Know|News|Aug 24, 2015

NovaLash American Volume Series

All-American New American Volume series from NovaLash creates lush lash fringe without out looking like strip lashes. The service is being launched with education and a fan, feather and load technique for lashes that ...

In The Know|News|May 22, 2015

Learning About GrandeLASH-MD

Alicia Grande, CEO of Grande Naturals, maker of GrandeLASH-MD and Grande BROW, recently demonstrated to new distribution partners Grande's new products Grande LIPS a hydrating and collagen boosting lip plumper with active ingredient Volulip ...

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In The Know|News|Mar 10, 2015

CHOOSE BEAUTY: Sophy Merszei

Hometown: Cambridge, Massachusetts, a place where makeup is almost illegal.Industry Icon: Vidal Sassoon. I love how he applied architectural and mathematical concepts to hair.Now reading: “Quiet:  The Power of Introverts in a World ...

In The Know|News|Jan 29, 2015

Lash Toolbox

Learn to earn! These lash-loving brands are designed to make your clients’ peepers pop, and add additional retail and service revenue in your pocket.

In The Know|News|Jan 29, 2015

5 Questions for a Lash Extensionist

Interested in getting into the lash business? Bianca Martinez, NovaLash 2015 Lash Artist of the Year and owner of Lashes by Bianca in Yuma, Arizona, answers your questions:Q1: I’d like to offer my clients ...

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