6 Ways to Make a Good First Impression
How can you up the ante on making a good first impression?
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Goldwell's collection features lustrous, light-infused looks that channel laid back luxury, created with new shades and thoughtful technique.
I did not steal your client, although you hint and act like I did.
“Salon professionals can misunderstand making money with building wealth, and without a timely heads up, leave the salon with little to show for a lifetime of salon work. I’ve seen this happen too many times.”
"The busiest stylist in my salon is booked three weeks in advance because she starts off every client visit with a traditional, attention-to-detail consultation." Get a checklist to guide you through your best client consult!
So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count.
Drawing from decades of salon life experience, Valenzuela peels back the layers of a hairdresser's psyche with candidness and compassion, highlighting the delicate balance between unbridled creativity and the structured approach essential for thriving in today's competitive salon landscape.
A two-day celebration of artistry and inspiration for the global color community, featuring a packed house and the Global Creative Awards.
The costs--and benefits--of a creative lifestyle.
Goodwill promotions work like homeopathic medicine—a bit slower, but permanently. Just the kind of loyal clients you want.
