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Marlo Steenman’s comprehensive education program is designed to help stylists master curly hair techniques by elevating curl care, cutting, and styling, and by enhancing client relationships at the chair.
Personalization is no longer just the cherry on top; it’s the whole sundae. If clients don’t feel like you designed and personalized the experience just for them, they’ll find a salon that does.
A collective of talents eager to shape tomorrow’s trends.
Oribe's Eternal Curls Collection provides deep nourishment and enhanced definition for every wave, curl and coil.
A new era for artistry: L’Oréal Professional Products flagship destination redefines the future of education.
RUSK is resetting its brand in 2026 with the new Designer Collection—streamlined styling systems, simplified care regimens, and minimalist packaging.
AVEDA will return to America’s Beauty Show 2026, taking place April 18–20, 2026, at the Donald E. Stephens Convention Center in Rosemont, IL. AVEDA’s on-site experience will include a dedicated AVEDA Education Theater focused on technical skill building, artistry, and business education.
Academy Award nominated actress, producer, and New York Times bestselling author Demi Moore is the new Global Brand Ambassador for luxury professional haircare brand Kérastase.
Sutherland's mission is to evolve B2B media for every generation through powerful storytelling, creative execution, immersive activations, education, and support for the industry.
Celebrity stylist Bryce Scarlett channels Grace Kelly polish with Goldwell while colorist Jacob Schwartz takes Jessie from dark to luminous “Honey Silk Blonde” using Schwarzkopf Professional.
