MENU
SEARCHMarlo Steenman’s comprehensive education program is designed to help stylists master curly hair techniques by elevating curl care, cutting, and styling, and by enhancing client relationships at the chair.
Marlo Steenman is the founder of Curls Gone Wild and a NAHA Colorist of the Year recipient.
She is renowned for her expertise in cut, color, and curl rehabilitation, and for empowering
stylists and clients through education and respect for natural texture.
photo courtesy of Marlo Steenman
Marlo Steenman, founder and North American Hairstyling Awards (NAHA) Colorist of the Year award winner, announced today that the salon is launching Curls Gone Wild. Ms. Steenman’s innovative, comprehensive education program is designed to help stylists master curly hair techniques by elevating curl care, cutting, and styling, and by enhancing client relationships at the chair.
Inspired by Marlo’s personal curl journey and years of client experience, Curls Gone Wild offers a practical, results-driven approach to understanding curl patterns, refining cutting and styling techniques, and
building a successful curl-focused business.
“Curls Gone Wild reflects my own journey and the challenges so many clients face,” said Steenman. “This class empowers stylists with simple, repeatable techniques that deliver real results — both creatively and financially.”
The class equips stylists with tools to enhance natural texture, improve client communication, and increase bookings, retention, and revenue. The program features hands-on instruction, efficient cutting methods, step-by-step curl-styling demonstrations, and business-building strategies tailored to curly clientele. Marlo’s signature approach prioritizes texture, hair health, and confidence while helping professionals reconnect with the artistry of working with curls.
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.
Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.
A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
