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Everyone agrees that good marketing is a huge plus to your business, but what works and how? You see misguided online promotional efforts daily. If you are a small salon or an independent, here are tres simple pasos to begin streamlining your business focus:
Looking to escape the January tristeza? There’s a bit of “que pasa?” right after the busy holidays, isn’t there? Nothing perks the espirito like amicable competition. Here’s a shake it up idea from the El Paso dinamicos beauty professionals.
Beauty expert, author, and LGBTQ+ advocate Carlos Valenzuela releases his new book, How to Wake Up Pretty, a sidesplitting collection of aging stories from a queer perspective.
Successful Latina professionals urge us to challenge our perception of la vida we can really attain, by shutting off our automatic pilot.
My brain wanders into why salons retail so poorly. Is it that we don’t pay atención to it? Could it grow on us? Is it worth a shot?
When people compliment Wesley Poole's excellent people skills and customer service, he explains his golden rule of professionalism, “If you love yourself, you automatically love your clients.” This is the second profile in a series of senior stylists who inspire by example.
Martin Chairez is an international educator for Joico International who believes that everything in his life involves beauty in every sense
You can go to a trade show without a plan, hang out, be bored and vamonos. Or, you can study the brochure and create a route that supports what you like and need. Which is it, grasshopper?
I have always felt Latinas value looking their bonita best more than their non-Hispanic comadres. And, a recent Univision study seems to support my hunch. More than proving myself correcto, it’s a wake up call to the salon industry to attract more Latino staff and clients. comadres. And, a recent Univision study seems to support my hunch.
I don’t really have time to be nosey. A fleeting wonder might be possible, but not the time to plan and investigate something that is nada of my business. Unless, of course, I am getting a haircut. Each time my stylist opens that top cajón, I want to see what’s in there. I am not sure porque. I just can’t resist the urge.
