Buttery Blonde Color by Alfaparf

Team Alfaparf says make blondes intriguing by bringing out the authentic beauty that lies beneath the superfluous.

Alfaparf Announces Style Stories, Its 18-Piece Styling Collection

Every client has a story, and so does his or her hair. Alfaparf’s new line, Style Stories, includes 18 styling products that are the perfect tools for tackling every occasion.

Alfaparf Milano Formula: Sun-Spun Splendor

The Alfaparf Milano colorist team created a warm brunette with natural progression that imitates the gradient of a warm sunrise sky.

Tackle Color Corrections with Alfaparf Milano's Lighteners

For this color correction, artist Erin Mills used Alfaparf Easy Lift and High Lift with Double Bond Reconstructor.

Alfaparf Holds Launch Event in Beverly Hills for New Semi Di Lino

With onstage styling, Alfaparf Milano demonstrated the color protecting and shine-enhancing effects of their new Semi di Lino lines at an event in Beverly Hills.

New Color Wear Hair Color Line from Alfaparf Milano

 Italian professional hair color and care line, Alfaparf Milano, recently introduced its new vegan color line, Color Wear.

15 Looks from Alfaparf to Spark Some Inspiration

No matter the hair color, Alfaparf has the products to help make your clients' hair dreams come true.

Protection Program: Alfaparf Milano Relaunches Semi Di Lino Line

Alfaparf Milano’s Semi Di Lino relaunch focuses on protecting hair from pollutants.

Alfaparf Milano Announces Colorist of the Year Winner

Milena Rose Ghattas, Beverly Hills Colorist and Curl Care Specialist, won the title.