Premier luxury haircare brand ALFAPARF Milano is bolstering its global reputation as a leading creative and educational heavyweight with the appointment of one of America’s favourite Brits, Instagram star Paul Stafford, as Global Ambassador. The coup, with multi award-winner Paul providing education and creative direction worldwide, marks a new phase for the company as it builds on its prestigious education department and expands its international network of luxury partner salons.

To celebrate, ALFAPARF has collaborated on Paul’s latest collection, Signature, an exploration of purist cutting and precision styling, which will be launched next month at IBS on 6-8 March. Paul will be showcasing the collection on the Denman stand in New York and again at ABS in Chicago a week later on 12-14 March. Paul’s partnership with Denman is acknowledged in the industry as one of the longest, most successful relationships ever, with the two brands working closely for more than 20 years without a break.

Already a popular face on the international hairdressing scene and a frequent visitor to the USA, Paul is a perfect match for the Milan-based colour and styling house, bringing his purist approach to styling together with ALFAPARF’s passionate approach to fashion-led hairdressing.

‘We chose Paul for his long-term experience in salon education and show work, along with his enthusiasm for pushing the boundaries of creativity in the modern world of hair styling,’ said ALFAPARF spokesman Denis Pianetti.

Paul has been educating for ALFAPARF in Europe for the past three years, and is now looking forward to expanding that role. He said: ‘ALFAPARF is an amazing company to link with as it is so fashion-focused. It’s a real pleasure to work with a company that prioritizes staying current in every aspect of our art, while bringing in that classic Italian elegance and glamor. I see this new role as a fantastic opportunity to share my love of education and to work with other global ALFAPARF ambassadors on the international hair scene.’

Paul and Leisa Stafford are part of the international hairdressing elite and joint owners of Stafford Hair, Northern Ireland. Paul is the consummate all-round hairdresser, juggling TV appearances, magazine photoshoots, educational seminars, platform presentations and an oversubscribed column. He is in the BHA Hall of Fame, having won Northern Irish Hairdresser of the Year three times.  Leisa is also a multiple award-winner, including Northern Irish Hairdresser of the Year 2004, and a seasoned session stylist in constant demand by magazines and ad agencies. For more info, visit staffordhair.com.