Breaking News from Paris: L'Oréal Professionnel's Color Breakthrough
Today in Paris, L'Oréal announced it's newest innovation—INOA. This line with no ammonia and no odor is a three-step mixing process.
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Today in Paris, L'Oréal announced it's newest innovation—INOA. This line with no ammonia and no odor is a three-step mixing process.






L’Oréal Professionnel introduces INOA, a new hair color line, at a two-day event in New York City.
Inoar is repackaging two of its professional hair smoothing systems while keeping the Brazilian inspired formulas the same.
L’Oréal Professionnel’s Inspiration Paris
Woven hair and bold colors create a conceptual feast for the eyes.
Inoar, a professional beauty company based in Brazil, offers innovative products of premium quality that are accessible to professionals and end users. They are making it their mission to also make employment on their team an attainable and accessible reality. Recently, Inoar issued a press release stating their intention to actively seek-out the mature professional..
Marion Brunet, General Manager, L’Oréal Professionnel, discusses the brand's innovations that have kept it at the forefront of the beauty industry.
New interactive tools help salon and spa owners visualize furnishing before purchasing.
2013's AHFA New South Wales (State) Hairdresser of the Year, Kobi Bokshish recently created this collection that draws influence from the classical Kimono Japanese dress and contemporary Harajuku fashion--see the result!
Inoar Professional's Thermoliss Professional Anti-Frizz Treatment features two steps. The treatment is botanical and vegan with organic acids, formaldehyde-free and paraben free, and provides volume reduction in hair for up to 12 weeks.