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Alfredo Lewis, educator and social media ambassador for Matrix, Biolage, Bellami and other pro brands, shares his insights into social media video production and strategy for stylists.
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Conditioning treatments, bonders, glosses—add-ons like these can be quick and profitable boosts to a service provider’s bottom line. Not to mention they keep clients’ hair looking healthy and gorgeous!
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A salon team in Ohio says e-commerce sales have pumped up retail sales, increased website traffic and cemented client loyalty and trust. Learn how they did it!
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SPARKS introduces 86 permanent shades across 8 tonal families formulated with the DUAL ACTION COLOR SYSTEM: an advanced system comprised of two exclusive technologies that work simultaneously during the color process
In order to build a brand that’s sustainable, that allows you to grow and grows with you, it must be authentic. It must flatter your gifts and your talents and make you happy. In other words, it must spark joy. Here are five steps to creating and sustaining a joy-driven brand.
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Hotels and airlines have long understood the benefits of offering membership advantages to their most loyal customers. Membership does indeed have its privileges in the forms of increased client retention, increased client frequency, greater client loyalty and boosted referrals—all critical metrics for any business.
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Framar International is proud to announce its partnership with L’Oreal subsidiary, SalonCentric/State|RDA. Framar products can now be found in all SalonCentric and State|RDA stores nationwide.
Think about how many times a day you turn to Google to search for something. Google is the go-to. Here are four ways to engage with Google to generate traffic to your salon website and new clients for your salon!
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Would you like fries and a drink with that? Burgers pay the bills, but it’s the add-ons that build the bottom line. That’s true for every service business, whether you’re offering Big Macs, hotel suites or hairstyles.
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Many stylists have discovered men can be lucrative and loyal additions to their clientele. Want to build up the men’s business in your salon? Here are 10 tips from four men’s service and product pros.
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