
Beth Minardi on Lightening Asian Hair
Though the density and texture of Asian hair can oftentimes be difficult to lift, with the right combination of product and patience, the haircolor can pop.

Though the density and texture of Asian hair can oftentimes be difficult to lift, with the right combination of product and patience, the haircolor can pop.

The Exclusive Division of Zotos International, which comprises the JOICO, ISO and Minardi Luxury Color Care brands, has announced the appointment of two new members.Lindsay Pedder joins the company as Vice President, Marketing, bringing a strong ...

Master Colorist Beth Minardi presented on the Cosmoprof Center Stage at America’s Beauty Show, March 21-23, showing off her color expertise through beautiful models and expert advice. Her presentation was full of insights into how to ...

Don't freak out when you and your client see the first signs of gray. In this short video demo, colorist Mike Petrizzi, who also serves as Artistic Director, AGEBEautiful, shares tips on serving the client who is slightly (or even very) ...

Inspiration is what you’ll find at America's Beauty Show 2015, March 21-23 at McCormick Place, Chicago!For the first time: Two great stages in the exhibit hall with top talent, great trends, and best of all they are FREE for all three ...
Sponsored by Cosmetologists Chicago

America's Beauty Show (ABS) 2015 will boast many firsts in industry trade events. See who will be performing on The CosmoProf Center Stage, The SalonCentric Theatre in the Round, and learn more about Healthy Hairdresser Day @ ABS.An entirely ...
Sponsored by Cosmetologists Chicago

Brianna Shaughnessy (@brishaughnessy) of the Perfections Hair Salon, Scranton, Pennsylvania, posted this amazing transformation that caught our eye on Instagram. We tracked her down to get the story on this gorgeous makeover. CLIENT ...

Lily Duong (@Hairbylily408) from Hair by Lily at Salons by JC, San Jose, California, met with a new client that needed some color magic. "She had gone to a stylist that overly processed her hair on top with pale blond ...

Jesse Gaines (@jessegaines) , co-owner and stylist at Moss Hair Studio in Eugene Oregon, is also a freelance educator providing hands-on classes in salons, beauty schools and hair shows. Gaines specializes in men's hair, ...
Beth Minardi offers her TIP OF THE DAY on highlighting fine hair.

Beth Minardi, Creator of Beth Minardi Signature Color and Minardi Luxury Color, explains how she creates low-maintenance gray coverage.

Beth Minardi, salon owner and master colorist, offers her tips for giving clients the best salon experience.
Danielle Lucas offers the how-to and formula to get this power copper red.
Don't miss Premiere Orlando 2014 from May 31-June 2 at the Orlando/Orange County Convention Center in Orlando, Fla.

While it is always exciting to discuss trends, new shades and new color techniques, the GRAY MATTERS.
Learn how to re-create this spicy shade-on-shade brunette with added interest and dimension that comes from lightening and gently warming select strands by Master Colorist Beth Minardi.
Sometimes, it's just the "little things" that can make a huge difference, particularly when it involves professional hair color!