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Career|Articles|Feb 20, 2015

Broadening Your Base

If you don’t have clients of all ages from all walks of life, you won’t have a business that’s sustainable for decades. At Michael Christopher Salon in Highland Heights, Ohio, salon manager Marianne Nicolli says the key to ...

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Career|Articles|Nov 26, 2014

3 Ways to Build Your Clientele

Paul Tate, CEO of Shortcuts Smarter Business Technology explores how to build a successful column with Ron Love, the mastermind behind the expanding gentleman’s hairdressing brand 18|8. "You can spend 10 years building your book ...

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Career|Articles|Jul 10, 2011

Making the connection with your salon client

"The most important skill they never taught you in beauty school was how to deal with the many different personalities you come into contact with daily," says the author of the book, As the Chair Turns. Find out what you're already doing that keeps good clients coming back and learn how to get even more to return time and again.