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Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
In Day 2 of the 2024 SALON TODAY 200, we celebrate the honorees in the category of Client Retention and Referral, including Rachel and Jason Gribbin, owners of Define Hair & Skin in Ellicott City, Maryland. These owners know a salon's ability to attract new guests fuels its growth, and its ability to get those clients to return again and again dictates its overall success.
If you think other stylists can "steal" clients from you, you're looking at the situation from the wrong perspective.
This advice comes from a blonding specialist we have followed for years. After having to rebuild her clientele several times, she has learned the best ways to create a career and clientele that feels right for her.
Hotels and airlines have long understood the benefits of offering membership advantages to their most loyal customers. Membership does indeed have its privileges in the forms of increased client retention, increased client frequency, greater client loyalty and boosted referrals—all critical metrics for any business.
Sponsored by SalonCentric
New Johnny B Juniors is a line designed for boys, ages 3-13.
The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.
Watching your client go from hair cuts perched on a parent’s knee to seeing them off to college can be rewarding and heartwarming. But it also takes a whole lot of patience when working with children—and knowing the number-one rule.
You may be surprised to hear some of the things he feels he got right...and some that he wishes he had done differently.
Pittsburgh colorist Marissa Pusateri @marissapusateri posted color correction showing the realities of going blonde.
The happiest clients I meet are those who feel, regardless of their situation, they are happy, not perfect.
So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count.
A new client, whether a walk-in or a referral, is a nugget of gold. How do you craft this nugget into a thing of beauty?
Salon Today's cover owner Nick Arrojo to coach beauty pros how to cut through the Amazon jungle and ensure retail success in a class at the Goldwell Academy in Santa Monica, California, August 28.
Elizabeth Morris lays out the dialogue that makes clients prebook and incentivizes them to keep those appointments.
When it comes to your client base, less can definitely be more. Building a busy book is critical to long-term success and stability in the beauty business; but stuffing your books full of quick and low quality appointments is doing a ...
Sponsored by Milady
Would you move to a different state with a goal to be a renter? That’s just what stylist Howie Held did when he moved to California.To succeed, he knew he’d have to hit the ground running. His first step was to take classes and ...
