Clubhouse 101: The Best Practices for Beauty Pros
From crafting the perfect bio to hosting a room, launching a club to growing your following, we tapped Mirella Manelli for all the strategy ideas.
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SEARCHMENUSEARCHFrom crafting the perfect bio to hosting a room, launching a club to growing your following, we tapped Mirella Manelli for all the strategy ideas.
With the rise of social media, it may feel as though there isn’t a market for blogs anymore. But Freddy Razo, a California-based barber disagrees. Big time.
This audio-chat app has the world talking, and there are some unique benefits for the salon industry.
With the right keywords, tags and bio, Instagram can be a powerful business-building tool. Here’s how to perfectly optimize your profile to grow reach and get more butts in your chair.
"You’re doing beautiful hair every day. Not shooting it for social is a missed opportunity for others to actually see it and request your services," says Blake Reed Evans, salon owner and media coach.
What a year. Thank goodness for nail techs and their sense of #nailhumor.
Sydney Lopez is known for her vibrant color creations and social media prowess. See work she has created using Goldwell through MODERN SALON's Artist Connective.
Doing some simple tweaks and revamps now will help your branding, long term. Pointers for working on your business to prepare yourself for a return to work.
KMS Artist Lead, stylist and salon owner Sonna Brado has pivoted her usual content creation habits while at home by inventing challenges for herself to stay inspired.
The KAO “Elevate the Artist Social Program” is an intensive exploration into Instagram success for Goldwell and KMS artists. MODERN editors along with social-media expert and salon owner Sydney Ann Lopez offered a two-hour seminar that included best practices in photography and lighting, posing, writing compelling captions, hashtagging, creating engaging content and more.
Sponsored by KAO
“The technology within the industry is improving at an accelerated pace, making less invasive options with little-to-no downtime more accessible and enticing."
Alfredo Lewis, educator and social media ambassador for Matrix, Biolage, Bellami and other pro brands, shares his insights into social media video production and strategy for stylists.
Sponsored by SalonCentric
MODERN SALON’s Editor in Chief Alison Alhamed shares her insight into what’s happening with media in the salon world—including the evolution of advertising and editorial—plus tips for salons on marketing in the digital age, and how to reach a broader audience.
How will hiding likes impact the professional beauty industry? We polled influencers and Instagram power users to see how they feel about the pending US changes that began rolling out in other countries earlier this year.
While exploring career benefits at Ulta Beauty—amazing (paid) education, healthcare, up to 70 percent commission, positive team culture and more—be sure you also take a scroll through the company’s vibrant social media presence.
Sponsored by Ulta
Would you dare to post your service prices on your hair photos for your followers to see? Gina Bianca breaks it down—and has nothing to hide.
Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.
Sponsored by STX