Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
How to Use TikTok to Grow Your Brand
Alana Biagioli — Brand Partnerships Manager, Beauty, TikTok — presented during Aveda Congress about how to use the platform and what’s trending in the HairTok subculture.
by Staff
September 28, 2021
1 min to read
If you aren’t on TikTok as a hair professional yet, you may want to reconsider. The platform — a video-sharing app where social meets entertainment — has a mission to “inspire creativity and bring joy.” It just reached 1 billion monthly active users globally.
During a presentation titled "How to Use TikTok to Grow Your Brand" at Aveda Congress 2021, Alana Biagioli — Brand Partnerships Manager, Beauty, TikTok — emphasized that beauty is inclusive and real on TikTok, meaning the need for perfectly coiffed and styled content is not always necessary.
According to Biagioli, HairTok macro trends include:
Transformations
Education
Oddly Satisfying
Hacks
Micro trends include:
#wolfcut
#curtainbangs
#heatlesscurls
#bubblebraids
When creating a TikTok, the most important things to keep in mind are:
Length — less than 15 seconds is ideal
Using sounds, transitions and effects
Being authentic
Providing educational or entertainment value (or both)
Posting three times per week is what Biagioli suggests for growing your presence on the platform successfully.
“The best advice I have is just to start,” she says. “People are being influenced on TikTok, and we want you to be here in the most authentic way possible.”
For more resources on how to use TikTok, visit the Creator Portal.
For more information about Aveda Congress, click here.
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