Aveda Congress, the much-anticipated industry event, is making its return this September. For the first time ever, attendees can customize their Congress experience with both engaging in-person events and exciting new interactive and digital experience options available, making it easier than ever to access world class artists, educators and guest speakers from either Minneapolis, Minnesota, or the comfort of your home.

Aveda Congress is a time of celebration that connects the industry of talented hair, makeup and skincare professionals through a shared purpose of caring for the world, and showcases the mastery of some of the most skilled artists from around the globe. This year’s multiple-day event, themed Plant Beauty in the World, will entertain, educate and inspire attendees through incredible on-stage performances and showcases, engaging guest speakers, informative workshops and courses, and retail and product experiences. Aveda welcomes all industry professionals to attend, regardless of their affiliation with the brand.

Aveda Congress Returns with Live + Digital Experience Offering Around the Globe Access
Aveda Congress Returns with Live + Digital Experience Offering Around the Globe Access

Aveda Congress 2021 Guest Artists include Antoinette Beenders, Sam Bell, Ian Michael Black, Bea Carmichael, Ricardo Dinis, Naomi Dove, Renée Gadar, Janell Geason, Heggy Gonzalez, Robert Grimes, Masa Honda, Laurent Philippon, Allen Ruiz, Salon Spa W, Van Michael Salon Team, X-Presion and more to be announced!


Aveda Congress Live will be held September 25-28, 2021 at the Minneapolis Convention Center in Aveda’s hometown of Minneapolis, Minnesota.

Artists can become immersed in the world of Aveda with unrivaled mainstage performances and showcases by top artists from around the globe, get inspired by guest speakers, shop limited edition Aveda items, and connect with old and new friends. Additionally, attendees will have the opportunity to continue building their skill set with the Aveda Business College Forum (a course geared toward salon owners that explores strategies and best practices to grow their business based on industry trends, key topics and top needs), and a Look and Learn Atelier (an exclusive workshop hosted by the Global Aveda Team that will dive deeper into their unique collection created for their mainstage presentation, share the stories and inspiration behind their looks, and explain their innovative, trend-based techniques).

Congress Live tickets are available for General Admission ($595) and Premier Seating ($659). Additional registration is required for the Aveda Business College Forum and Look and Learn Atelier. All Congress Live tickets also include access to the Congress Digital experience.


The Aveda Congress Digital experience, taking place September 26-27, 2021, will allow professionals around the globe to connect and engage in this premier event with exclusive presentations and content in a new online setting. Attendees will have access to mainstage presentations, exclusive behind-the-scenes access, fashion films, how-to technical videos, artist-led technical workshops and interviews. This digital experience will also feature group chats, interactive panel discussions, conversations with Aveda experts and much more.

Congress Digital tickets are available for individuals ($149-$199) as well as salon group packages (5-9 employees: $750 | 10-19 employees: $1,500 | 20-50 employees: $3,000). The Congress Digital experience and on-demand programming will be available until October 31, 2021.

To learn more and to purchase tickets for Aveda Congress, visit AvedaCongress2021.com.


Founded in 1978 in Minneapolis, MN, Aveda creates high-performance hair, skin and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products—made with pure flower and plant essences—that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty.

Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first company to sign the Ceres Principles in 1989—a nonprofit organization mobilizing business leadership on climate change, water scarcity and other sustainability challenges—and the first beauty company to manufacture products with 100 percent wind power through renewable energy credits and carbon offsets. In June 2020, Aveda unveiled a 3.6 acre, 900kW ground-mounted solar array at its primary facility, which provides up to 50% of the annual energy demand for manufacturing, with the remainder powered by wind. This array offsets more than 1,100 metric tons of CO2 annually.

Aveda was also the first beauty company to receive a Cradle to Cradle charter for its commitment to sustainable products, packaging and production. In 2013, Aveda was honored with the first Legacy Leaders Award from Cradle to Cradle for its pioneering role in environmental leadership. Aveda received the Sustainability Leadership Award in 2017 during the Sustainable Beauty Awards organized by Ecovia Intelligence for its leadership in packaging, green formulations and sustainable ingredients, and was a finalist for the same award in 2020. Since 1999, Aveda’s annual Earth Month campaign, held each April, has raised over $67 million to support environmental projects around the world.

Aveda products are available in Aveda Experience Centers and more than 9,000 professional hair salons and spas in more than 45 countries and at aveda.com.



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