The Salon Client from Hell

To build a strong clientele, you can’t just go for pretty and nice; you must take on the challenging, boring, and the client from hell.

Turning Window Shoppers Into Customers

Dayna DeLaurentis knows her business from A to Z so we jumped at the chance to score some secrets behind the marketing strategy at Exfoe8.

Order the Sign

Hanging the sign put my name on the map. The business and the credibility in the market followed quickly.

Why You Should Credit All Photos You Share

It is amazing to me how many people "Share" not just my photos but those of others in this rush to fill your pages with constant content. Willy nilly.

Raise the Bar for the Beauty Industry and Lift Each Other Up

I hope you’ll join me to always represent this industry in the highest light. Don’t diminish yourself, your peers, or your profession for the sake of a good laugh.

Cool Front: texure! Explores the Youtube Phenom

They deliver video tutorials, testimonials, test curly products and report on trends. They’re curl authorities your curly clients look to for insight and ideas. Following and learning from some of their tactics could help in your quest to become the texture expert in your salon and market.

On the Runway: Lace Hair by Peter Gray

The great Peter Gray created a lace design on black, bobbed wigs for Betsey Johnson during NYFW. See the process in photos.

Where Did That Client Go?

It has been my experience that when professionals fail to connect with client goals, they sense the client losing interest.

Hair Ideas at NYFW Over the Years and Into the Future

Get inspired with back views of interesting hair photographed backstage by me at NY Fashion Weeks over the years.