Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Turning Window Shoppers Into Customers
Dayna DeLaurentis knows her business from A to Z so we jumped at the chance to score some secrets behind the marketing strategy at Exfoe8.
by Kaitlyn Agnew
September 15, 2014
1/5
3 min to read
At Exfole8, a Specialty Spa located in Chicago, you will get the chance to experience customized skin care treatments, premium product lines and a serene ambiance. Senior esthetician Dayna DeLaurentis has over 15 years of experience in skin care and performs every service with ease, precision and a warm personality. There is no doubt that DeLaurentis knows her business from A to Z so we jumped at the chance to score some secrets behind the marketing strategy at Exfole8.
KFC: How do you define success in your marketing strategy at exfole8?
DD: When marketing to new and existing clients, I measure my marketing success by how many people show interest in our promotions and follow through with a purchase of either a product or service.
KFC: With more than 20 years of experience in the beauty industry, our team know that self-promotion is no easy task. With a spa located in a large city like Chicago, how do you maximize your efforts both online and off to keep ahead of the curve?
DD: I try to stay ahead of the curve by being up to speed on what is trending in the industry either with products, ingredients and technology. I believe being educated and informed on everything Spa related will help me stay ahead of the game. Online, I like to keep everything fresh. I want to be the person everyone comes to for skin and beauty tips. Whether in a post or email, I want the information I put out there to be beneficial and useful to my clients.
KFC: Turning window shoppers into customers is key – How do you make the transition?
DD: Keeping things updated is key. I want to grab a person's attention the second they walk by the Spa. I want my display and signage to pop! I change my window display and promotions every few weeks to keep passer bys enticed to come in and check us out!
KFC: How do you utilize social media in your marketing plan? How sites like Facebook, Twitter and Pinterest help set you apart?
DD: I try to put something out there once a week. I want the information I post to be different than other spas. I don't just want to post a weekly or monthly special. I want my current and potential clients to be informed on skin care and beauty. I will tailor my posts to seasonal topics. For example, in the summer, I might put some information out there about ways to protect your skin from the sun. In the winter, I would inform my clients on how to keep their skin healthy and hydrated to prevent their skin from getting dry and cracking during the cold winter months. Then I would run a special on a product or treatment geared towards the specific post.
KFC: What’s your favorite piece of advice for other small-business owners to market their business?
DD: Keep your content fresh and don't be afraid to try new things.
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