
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.

The Aura Salonware scholarship categories included first-time students, continuing education for licensed professionals, and a business scholarship for new salon owners.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey. The scholarship categories included first-time students, continuing education for licensed professionals, and a business scholarship for new salon owners.
“The Aura Scholarship program is not just about financial support; it's about empowering dreams and fostering a community where every current and future beauty professional has the opportunity to thrive and reach their full potential," said Aura Salonware Director of Client and Partner Relations Lori Obiedzinski.
To give future salon professionals an opportunity to start their careers, Aura provided funds to help cover a portion of their tuition. First-time beauty, barber, nail, and esthetics students throughout North America were invited to enter.
Imogen-Icela Wyatt, student scholarship recipient, who attends Paul Mitchell The School Colorado Springs said, “Accepting this scholarship means overcoming hardship, striving for greatness, and always looking forward to the next step ahead. Receiving this inspires me even more by knowing that my efforts will go far and I can earn my way to success.”
For licensed salon professionals, Aura offered a continuing education scholarship to help further their education and enhance their career.
“This scholarship validates the passion and hard work I’ve poured into both my education and my career in the beauty industry. It allows me to continue growing as a stylist and educator, while opening doors to opportunities that will help me impact others through confidence, creativity, and education,” added continuing education scholarship recipient Jennifer Barnes of Kennesaw, GA, who is currently pursuing her instructor license at Paul Mitchell The School Esani.
Aura also offered a scholarship for newer beauty businesses, offering the winner access to tools and services, allowing them to enhance their operations, grow their client base, and bring their creative visions to life.
“I am passionate about delivering high quality services, creating a welcoming client experience in my salon, and building a strong, supportive team environment,” mentioned Amy Chaves of Key to Beauty in Taunton, MA, who won the salon owner category. With her scholarship, Amy plans to invest in a new front desk computer system to support the salon's upgraded Aura POS system. She added, “This will streamline checkouts, improve booking efficiency, and elevate the overall client experience at our front desk- helping our team operate more smoothly and professionally every day.”

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai