Miss USA! Modern Was There With Farouk Systems
Farouk Systems sponsored the Miss USA pageant. The CHI ARC and G2 were introduced to the 51 contestants and the public at the show. Get details here.
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Farouk Systems sponsored the Miss USA pageant. The CHI ARC and G2 were introduced to the 51 contestants and the public at the show. Get details here.

Tammy Mixon demos the new CHI ARC for several of the Miss Teen contestants. Here she offers a HOW TO and some "teen girl tips" for the professional for Prom and beyond.
The Official 2013 Miss USA CHI Styling Team created the looks for all contestants in the preliminary competition that aired live on MissUSA.com last night. Now the team gets ready for the big night, the 2013 Miss USA Competition this Sunday airing LIVE from Las Vegas at 9 p.m. ET on NBC.
Anna Cantu shows HOW TO create perfect curls with the new CHI ARC and G2 irons.
Farouk Systems, Inc. announces the launch of the new automatic rotating curling iron, the CHI ARC, available June 1, 2013.
MODERN went behind-the-scenes during a commercial shoot for new CHI styling tools. Watch artists in action!
Read about the new CHI Digital Deep Waver.
Farouk Systems, Inc. announced its expansion into Turkey with the launch of CHI Cosmetic Import Export Industry and Trade Limited Company.
Farouk Systems hosted its first annual three-day educational symposium at the CHI headquarters in Houston, TX on Thursday, March 21.
On Sunday, March 24 in Houston, the Farouk family threw a party to celebrate another "Celebrity Apprentice" episode that featured their brands CHI and BioSilk, and a challenge to celebrities on how to promote them.