Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
On Set with CHI: New Commercial Will Launch Two Tools
MODERN went behind-the-scenes during a commercial shoot for new CHI styling tools. Watch artists in action!
May 29, 2013
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1 min to read
Albert Luiz styling a smiling Nathalie Den Dekker
Rocky Vitelli works on Miss Universe 2012 Olivia Culpo
Farouk/CHI came to Los Angeles to create a commercial for two new styling tools debuting in June, the CHI ARC and the CHI G2. Behind-the-scenes, the starring hairdressers and beauty queens did their best styling and smiling while the cameras rolled.
Rocky Vitelli, Global Board Member, and Albert Luiz, Creative Artist, worked with Olivia Culpo, Miss Universe 2012, and Nathalie Den Dekker, Miss Netherlands 2012 and the current Miss CHI.
Watch for the debut of this spot which will run in select markets on NBC from June 3-23.
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