MENU
SEARCHFarouk Systems sponsored the Miss USA pageant. The CHI ARC and G2 were introduced to the 51 contestants and the public at the show. Get details here.
THE EVENT: Miss USA 2013, sponsored by Farouk Systems, Las Vegas, Nevada, June 16, 2013
THE DETAILS: As presenting sponsor, Farouk Systems was given the opportunity to bring the CHI team backstage to create Beauty Queen finishes on the 51 contestants, as well as several of the judges and guests. While there was one bob, one crown placed bun and one head of outrageous beautiful corkscrew curls, the remaining contestants requested long waves or curls, with volume coming at the root and crown. The texture was created with either of the two irons introduced at the show: The CHI ARC, a rotating curling iron or the G2, the newest flat iron offered by CHI. (Check out our backstage reports from Rocky Vitelli as well as a CHI ARC demo from Tammy Mixon.)
THE RED CARPET: One of the highlights for Modern Salon Media was the opportunity to interview the celebrities invited to walk the red carpet before the show. Although told we could ask just one question, it turns out OUR question was one that excited many of those who came to the Modern microphone. Make sure to go to our website to learn more and hear “shout outs” when we asked “Who does your hair”? Our favorite answers came from Jersey Shore DJ Pauly D., Christina Milian, NeNe Leakes, The Biggest Loser’s Bob Harper, Nikki Bella, Dancing With The Stars Lindsay Arnold and CBS News Correspondent Mo Rocca.
IS THE SPONSORSHIP WORTH IT? Yes…for so many reasons. In addition to providing an outlet for the talented CHI artists and introducing the products and new launches to world, there is an altruist reason to sponsor Miss USA and all the other pageants and programs supported by Farouk Systems. Check out the video interviews here to learn more from Farouk Systems CEO Basim Shami.
AND THE WINNER IS: Miss Connecticut was crowned Miss USA 2013. The medium brown beauty sported classic long waves from a side parting with caramel highlights, stemming from a side parting. The volume came courtesy the CHI ARC and BioSilk Volumizing Therapy Texturizing Powder. The fan favorite will now represent the USA at the Miss Universe competition in Moscow on November 9.
THE LAST WORD: Mary Wilson, Vice President of Marketing, was thrilled with the results and thrilled that Farouk Systems is working to empower women through beauty. “This is our 9th year,” she says. “We recognize that this is about confident beauty as a way to lead young women. It’s a philanthropic outreach in our effort to lead and build women in a positive way."
These three videos offer Miss USA overviews from Basim Shami, Farouk Systems CEO, Mary Wilson, Vice President Marketing and CHI artist Albert Luiz who has been working backstage at Miss USA for the past 9 years.
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
