Inova Professional introduces a new line of volumizing products for creating full-bodied locks. The collection consists of six products including Boost It Up, Volume It Up, Spray & Shine, Load & Flex, Load & Hold, and Touch Clean and ...
Schwarzkopf Professional’s IGORA ROYAL ABSOLUTES range has been expanded to include four new pre-mixed, on-trend shades that are ready to be integrated into any Schwarzkopf Professional custom color and care service for the highly regarded salon client – women over 40.
Liquicolor Permanente, the reinvention of the iconic Miss Clairol color line, was introduced to the press last month at the Clairol headquarters in Rockefeller Center in NYC. Beauty bloggers and editors were invited to see how the power of soy has been put to the test in the new formulation. (This blog has just recently been updated with PHOTOS! 11-8-10)
Specially formulated for dry, damaged and brittle hair, this gentle formula by Malibu C seeks out your client's hair's weak spots, infuses moisture and strengthens them, so that the hair looks and feels more resilient.