Schwarzkopf Professional’s IGORA ROYAL ABSOLUTES range has been expanded to include four new pre-mixed, on-trend shades that are ready to be integrated into any Schwarzkopf Professional custom color and care service for the highly regarded salon client – women over 40.

The IGORA ROYAL ABSOLUTES collection by Schwarzkopf Professional is all about reflecting and enhancing a client’s natural beauty and individual style.

This hair color collection now boasts four new on-trend shades – two cool, one beige and Schwarzkopf Professional fan favorite, Chocolate Blonde. All four work with a low-odor technology and offer 100% white coverage, intense color results and shine.

The formula also contains Collagen and Siliamine, which adhere to the cuticle, evening out the hair surface for a smooth, supple and cared-for feel, even on dry, brittle or fragile mature hair. The result is color and hair that is soft to touch and has maximum shine.

The new shades are optimal for a number of different color and care services, from covering services for gray or white hair, to balancing out salt & pepper hair, to beautifying naturally white hair.

They can also be integrated into custom color and care services with BC BONACURE EXCELLIUM , Schwarzkopf Professional’s care range for mature hair. There are two specific formulations that can be used to complete the color service. BC BONACURE EXCELLIUM Taming with Omega-3 can be used to protect the color and tame coarse, colored mature hair. BC BONACURE EXCELLIUM Plumping is enforced with Collagen and can be used to add volume to fine, colored mature hair.

For more information visit http://www.schwarzkopf-professionalusa.com.