Hairdresser Health Advocate Horst Rechelbacher (1941-2014)
Pioneering beauty industry icon Horst Rechelbacher, founder of Aveda and Intelligent Nutrients, was a lifelong advocate for healthy living.
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Pioneering beauty industry icon Horst Rechelbacher, founder of Aveda and Intelligent Nutrients, was a lifelong advocate for healthy living.

On February 15, 2014, social media was abuzz paying tribute to industry icon, pioneer and innovator Horst Rechelbacher.
Working with The National Association of Eco-Friendly Salons and Spas and Terracyle, Jonathan Kane Salon and Spa in Flossmoor, IL, was able to cut their trash production by 75 percent. Read the study!
Amanda Iqbal of La Relance Salon in Glencoe, Ill., created polished, sophisticated looks "for a generation looking for silver screen style," she says.
Mary Campbell styles a copper-and-blonde ombre that looks like summertime.
It's been a while since Aveda has attended and presented at any show, but they are kicking off 2014 with a splash at ISSE. Ian Michael Black checked in with MODERN to make sure everyone who attends the show stops by to visit their presentations and booth.
Studies show that stress can sabotage even the best efforts to be happy and healthy. Aveda has compiled a cheat sheet of simple, proven steps to alleviate anxiety and put us all on the path toward greater well-being.
What’s new, what’s coming, and what will be flying off retail shelves.
Michael Baker offers an update on The Second Hand Scissor Project.
On a busy street in uber-hip Silver Lake in Los Angeles, The Establishment has made a home and has become part of the neighborhood. Co-owner Howie Goldkang walks us through his Aveda salon.