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Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Salon colorists and stylists are challenged on a regular basis with clients whose hair requires some type of color correction. We aren’t talking about the client who is looking for a total hair color change, we’re talking about ...
Getting a lot of red requests? Here are 10 PRAVANA formulas spanning that end of the color spectrum, including gorgeous scarlets, magentas, peaches and coppers, to get your creative juices flowing.
John Simpson is one of the professional beauty industry’s most renowned colorists. As Goldwell’s Lead Artistic Director, Simpson has a keen understanding of today’s hottest trends in hair color and is part of the creative powerhouse team that designs the trends for tomorrow.
Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.
The holographic trend has quickly made its way over to the hair world, and colorists everywhere are embracing it. When Goldwell launched its @Pure Pigments direct-dye additive, colorists quickly saw the impact of the products' bright hues and dimensional effects.
Louis and Doreen Guarneri, founders of American Culture, have spent their lives in the professional salon industry. Louis’ parents were distributors and hairdressers.
The K-beauty Mul Gyul waves trend is making a splash this summer. These big loose waves resemble the movement of water. Get the how-to for this social style!
While some clients opt for bright neons, there are many who prefer approachable pastel blends. Get the formula for these soft and wearable vivid transformations.
It's officially fall, which means our eyes are on a new season of makeup trends. Thankfully, Lori Leib, creative director for Bodyography Professional Cosmetics has gathered her favorite looks from the runways that artists can showcase on their clients this season.
