
Color How-To: Pearl Perfection
Hair color is your oyster; discover how to create your pearl with this inspiration from Camille Plourde @brushedwithlove.

Hair color is your oyster; discover how to create your pearl with this inspiration from Camille Plourde @brushedwithlove.

In the culmination of 2019's award season, Hollywood's elite exuded glamour as they took the red carpet.

Joico Blonde Life is a lightening and brightening system for blondes who want to be lifted without sacrificing shine or condition.

Joico introduces the LumiShine Silver Blue Series, silver-blue based demi-permanentliquid shades.

These allow clients to play with color without the commitment, washing away with a single shampoo.

Robin Del Toro (@ms_robinita) of The Cutting Room Salon, Tracy, CA, continues to WOW us with her transformations and beautiful color designs. This is one of our favorites of all time. "My client Camilla, went to another salon asking to be ...

Joico Vero K-PAK Color Intensity is releasing three new additions to their widely popular color collection of long-lasting semi-permanent shades. The now fifteen-shade strong line-up comprises: Indigo, Pink, Red, Peacock Green, Cobalt Blue, ...
Joico’s goal is to “Turn Heads.” In addition to being the brand’s new tagline, Turn Heads represents Joico’s 2013 transformation.