
Alexa Chung New L’Oreal Professionnel Ambassador
L’Oréal Professionnel announced British fashion icon, Alexa Chung, as the brand’s newest International Spokesperson for 2018.

L’Oréal Professionnel announced British fashion icon, Alexa Chung, as the brand’s newest International Spokesperson for 2018.

Drew Schaefering, NYC hairstylist and CRUXE Founder, created these Siren Waves using L’Oréal Professionnel products. Here are glamourous waves you can create by curling vertical sections away from the face and on both sides of the head.
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These long waves by Anh Co Tran will give your client the youthful look they are looking for. Injecting creativity, passion and innovation into every masterpiece he creates, Tran dished up these beautiful waves—which is his signature look.
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This is the definition of sweetheart curls! Lively and vivacious these soft waves are whimsical and light to the touch. Try this styling technique by Anh Co Tran for your clients who already have some texture in their hair.
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Learn how to create the Skyscraper Sunset style from the article Winning 'Dos.

Competitions can bring out the best in salon professionals, pushing any stylist to dig into those skills that are not typically used during the course of the salon day.

Caitlin Young shares her balayage tips (and gives her favorite formula) in this short video.

For a sweet effect, seamlessly blended panels of L’Oréal Professionnel pastels melt into the natural color.

Give your loyal clients who have been coming back to you year after year (maybe their whole lives!) a look to feel proud about. This "Sunkissed" color by Stephanie Moss is just what the doctor ordered!
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Want to give your younger generation of clients a lively and vivacious look? Try this "French Brunette" by Shonna Curtis using L’Oréal Professionnel Majirel hair color.
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Get the formula for this lovely blonde by LuxeLab artist Takara.

The Cocoon fall/winter collection from L’Oréal Professionnel Ambassador Christophe Gaillet celebrates the individuality, independence and fearlessness of women.

Try this #UNICORNHAIR look by Leysa Carillo, @leysahairandmakeup, Atelier by Square Salon, Las Vegas, NV.
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Try this #PEEKABOOHAIR color look by Min Kim, @minkimcolorist, Butterfly Studio Salon, New York, NY.
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Try this #OILSLICKHAIR color look by Leysa Carillo @leysahairandmakeup, Atelier by Square Salon, Las Vegas, NV.
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Try this multicolored #CANDYHAIR look by Shelley Gregory @shelleygregory, Atelier by Square Salon, Las Vegas, NV.
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Try this #BLUEOMBRE look by L’Oréal Professionnel International Ambassador Matthew Collins, @matthewstylist.
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