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SEARCHL'Oreal Professionnel's Color Me French campaign featuring Alexa Chung, Brand Ambassador, International Fashion Designer, Model, Host and Author, focuses on subtle and natural Parisian-inspired hair color. Following the trend, L'Oreal curated the perfect Parisian palette creating 20 different shades ranging from the softest beige to the richest browns.
Parisian Brunette featuring Alexa Chung, L'Oreal Professionnel Brand Ambassador and International Fashion Designer, Model, Host and Author
L'Oréal Professionnel introduces Color Me French: The Parisian Nudes collection. Brought to life by Alexa Chung, L'Oréal Professionnel’s newest brand ambassador, this collection highlights the more subtle, natural, Parisian- inspired hair colors. This perfectly Parisian palette includes 20 beautiful shades, ranging from the softest beige to the richest browns.
With Color Me French, you can create a sophisticated balance of depth, dimension and shine.
GET THE LOOK:
For Virgin Hair:
Formula 1 – INOA 5N and 20-vol INOA Rich Developer with Smartbond Step 1
Formula 2 – INOA 6.13 and 30-vol INOA Rich Developer with Smartbond Step 1
STEP 1: Sectioning
Create a horseshoe section from the corner of each eyebrow around the head.
Secure all hair above and below the horseshoe section.
STEP 2: Application
Apply Formula 1 as a global application at the regrowth area, maintaining established sections.
Set timer for appropriate processing time.
Release the section at the nape, apply Formula 2 to the mid-lengths and ends of this section, smudging where the two formulas meet.
Release the section at the crown, apply Formula 1 to the mid-lengths and ends.
Allow to process until development time is complete.
Rinse thoroughly and apply Smartbond Step 2, process for up to 10 minutes.
STEP 3: Removal and Rinsing
Wet, emulsify, rinse and shampoo once with L’Oréal Professionnel Post shampoo.
Condition and protect with Serie Expert Vitamino Color Powermix Treatment.
For Previously Colored Hair:
Formula 1 – Majirel 6.13 and 20-vol Majicreme Developer with Smartbond Step 1
Formula 2 – Freehand Techniques Powder with 20-vol Majicreme Developer with Smartbond Step 1
Formula 3 – DIA Light 7.31 and 6-vol DIActivatuer Developer with Smartbond Step 1
STEP 1: Sectioning
Create a horseshoe section from the corner of each eyebrow around the head.
Secure all hair above and below the horseshoe section.
STEP 2: Application:
Apply Formula 1 as a global application at the regrowth area, maintaining established sections.
Set timer for appropriate processing time.
Release the section at the nape.
STEP 3: Balayage
Using the L’Oréal Professionnel Balayage technique, create subtle highlights on a few select pieces using Formula 2.
Apply Formula 1 throughout the remaining midlengths and ends in this section.
Release the section at the crown; continue balayage technique to create soft highlights on a few select pieces using Formula 2.
Apply Formula 1 throughout the remaining midlengths and ends in this section.
Allow to process until development time is complete.
STEP 4: Glossing
Gloss with Formula 3 to desired level and tone.
STEP 5: Removal and Rinsing
Rinse thoroughly and apply Smartbond Step 2, process for up to 10 minutes.
Wet, emulsify, rinse and shampoo once with L’Oréal Professionnel Post shampoo.
Condition and nourish with Serie Expert Repair Powermix Treatment.
Register for an Academy class today!
L'Oreal Professionnel offers education in disciplines such as balayage, styling, color, cutting and development.
Visit: www.pro.us.lorealprofessionnel.com/academy for our 2018 class offerings and registration page!
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