
Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
Blondes don't always have to have more fun. Let your dark-haired clients join the purple hue party.

Hair By @gonghivesalon24
and Makeup by @patrickta

Until recently, clients with dark hair have often felt like wallflowers at the highlighting party. Dark shades often become brassy when lifted, and highlights can appear dull, flat or downright invisible. But metallic haircolor shades have changed all that. Shades like the new Majirel and DIA Richesse Metals from L’Oréal Professionnel offer high reflect concentration, intense visibility and shine.
It’s a new day for dark brunette clients—now they can be the life of the highlighting party! Here’s how to create this sparkling violet result!
L’Oréal Professionnel Formulas
Formula A/Pre-lighten: Blond Studio Platinium Plus + 40-volume Blond Studio Nutri-Developer + Smartbond
Formula B/Metallic Overlay: Majirel Metal .22/VV + 20-volume Majicrème Developer + Smartbond
Step 1: Pre-lighten select sections with Formula A. Process, remove and dry the hair.
Step 2: Apply Formula B to pre-lightened sections.
Step 3: Rinse and apply Smartbond Step 2 for 10 minutes. Shampoo with LUO Post-Color Shampoo. Condition and protect the hair with Serie Expert Powermix Repair Treatment.
Explore the products!
For additional Step by Steps featuring Majirel Metals, DIA Richesse Metals, and Majirel Shimmers, visit the Color Addict How To.

Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell

Trending, fool-proof, and fantastic formulas.

Schwarzkopf Professional Ambassadors Carly Zanoni and Brendnetta Ashley share the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.

As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.

In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.

From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil

Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.

A master colorist on why great hair color is never “simple.”

Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella

Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.

These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.

Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.

PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.

Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.

Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.